W

Figure and Ground Project

Self-project / 2017

Figure and Ground

Poster

Self-Project

Graphic Design

The Didot typeface is named after the famous Didot family, known for their printing and type production. Developed by Firmin Didot between 1784 and 1811, it is a modern typeface with thin stems, straight serifs, and is often associated with elegance and exclusivity. Fashion brands like Vogue and Louis Vuitton frequently use Didot typefaces in their marketing materials.

Role

Designer
Idea, Design

Tools

Design Tool(1) - Illustrator
Design Tool(2) - Indesign

Company

N/A

Design Outcomes

Alphabet
Figure and Gorund

Figure and ground with all 26 alphabet testing helps on improve the  sense on the figure or ground may use in the follow idea development on the poster with 3 different adjective.

Idea developement - W

There are more than 3 Idea development had created. It is because this 3 pieces are present different directions of my ideas.



Shadowed : Light go through window | Clean : Cleaned to watch through | Loading : The loading screen of window

Posters

It is a photography poster. The word "Window" is imitate the window of jail. In the traditional impression of jail, the window is formed with long and thin lines with dark area as the poster presented. The light go through the "window" to represent the hope of people while watching the window. According to rule of third, I place the word on the focal point of the poster.

Starting a new project?
Feel free to

Reach Me Now

Copyright © Jim Chim

Starting a new project?
Feel free to

Reach Me Now

Copyright © Jim Chim

Starting a new project?
Feel free to

Reach Me Now

Copyright © Jim Chim