Starting a new project? Feel free to

Copyright © Jim Chim

Starting a new project? Feel free to

Copyright © Jim Chim

Starting a new project?
Feel free to

Copyright © Jim Chim

Starting a new project?
Feel free to

Copyright © Jim Chim

Starting a new project? Feel free to

Copyright © Jim Chim

Starting a new project? Feel free to

Copyright © Jim Chim

Starting a new project? Feel free to

Copyright © Jim Chim

Starting a new project? Feel free to

Copyright © Jim Chim

W



Figure and Ground Project

Hong Kong Manhole
Cover Redesign

Hong Kong Manhole
Cover Redesign

The figure and ground skills are used in the design of all 26 alphabet. "W" with the word "window" was selected by tutor for me to design a poster. 3 different adjectives have been applied to the same topic to create various images to train the sense spacing.

Alphabet Figure and Gorund

The Figure and Ground principle in Gestalt psychology explains how we perceive objects in relation to their background. The figure is the focal point that stands out, while the ground provides context and support. This concept helps create visual hierarchy, ensuring clarity in design and guiding user attention. A well-balanced figure and ground relationship enhances readability and usability, preventing visual confusion. A classic example is the Rubin vase illusion, where the viewer can see either a vase or two faces depending on what they perceive as the figure and what they interpret as the background.

Alphabet Figure and Gorund

There are more than 3 Idea development had created. It is because this 3 pieces are present different directions of my ideas.





Shadowed : Light go through window | Clean : Cleaned to watch through | Loading : The loading screen of window

Posters

The poster and booklet showcase the captivating arrangement of letters from the alphabet in various fonts and sizes, all featuring the elegant Didot typeface. Additionally, they provide a background on the history and usage of Didot. The focus remains on the book and the displayed text, emphasizing the intricate details and diverse visual expressions of typography.