ABCC Exchange Limited offers a comprehensive platform for cryptocurrency transactions, allowing users to deposit funds in USD. Users can easily convert their USD into a wide range of cryptocurrencies, providing a seamless entry point into the crypto market.
In 2023, the platform saw a 150% increase in new user registrations. However, there was a noticeable decline in retention rates, which can be attributed to multiple factors, including fluctuations in the cryptocurrency market and the services provided by ABCC Exchange.
Current Issues
Market Crisis
Exchange platforms are losing trust after the fall of FTX and JPEX, as people question their liquidity and the protection of their assets under global government.
Usage Confusion
About 30% of users struggle with daily crypto transactions due to difficulties in understanding the steps and complicates their experience on the platform.
The presentation and wordings are unclear, making it more difficult for users to understand the information, leading to errors or incorrect actions.
Features Of Platform
ABCC platform promote the daily trading as the 3 main feature
UserFlow: Crypto To Bank (Fiat Function/Cash Out)
Login To
ABCC Exchange Account
Select Offer
Funding Type
Select Certificate
Bank Account
Insert Transfer
Funding Amount
Submit
Request
SMS
Authorization
Success Fund
Transfer
UserFlow: Crypto To Crypto (Transfer)
Login To
ABCC Exchange Account
Select Offer
Funding Type
Select Receive
Funding Type
Insert Transfer
Funding Amount
Submit
Request
SMS
Authorization
Success Fund
Transfer
UserFlow: Money To Crypto (Cash In)
Login To
ABCC Exchange Account
Open "Deposit"
Function Page
Select Deposit
Method
Generate Bank Account Detail/
Cryptocurrency Wallet Address
Complete Money Transfer By Wire Transfer/
Bank In Singapore Or Taiwan/Cryptocurrency Wallet of ABCC
Success Fund Deposit
After 1-5 Working Days
Since most of them are involved in the "Config" functions, we believe that making changes to the page can help address the negative impressions and feelings caused by the issue mentioned above.
My Role
As the sole designer of the platform, I worked closely with project managers to organize change decisions, collaborated with front-end developers on the user interface, and worked with backend developers on our CMS control panel. Based on user feedback from the customer service team and data-driven insights, we gathered enough figures to support our ideas and push the changes into our platform. Along with the findings from the user flow chart, our product manager decided to have me lead the changes on the "Config" function page.
User Pain Points
Optimizing Directions
Adding Limitation
By implemented a limitation on daily transactions to secure inventory protection and maintain liquidity. These measures ensure that the platform has sufficient assets and resources available for every investor.
Intuitive User Flow
By improving the user flow, we aim to make it easier for users to understand the steps and usage of the config functions. The structure will be reformed to enhance users' understanding of the information.
Enhance User Interface
By integrating the user interface, we ensure that users can immediately understand the interactions and information. Additionally, we’ll align the color and size to help users more easily group related information.
